Tips on How to Hire a Great Digital Marketing Agency
In today’s world,there are billions of people who are searching the world wide web for products,companies,services and deals using various platforms and devices. A lot of people across the world are spending a considerable amount of time and resources on the Internet and it is only a company that lives in the past that isn’t trying to connect with their customers in some way using the various social media platforms.
There is no self respecting company today that will not own a website where a lot of engagement with their customers and marketing of products happens.
Attention is now shifting from the traditional marketing techniques to modern digital methods that are cheaper,faster and more effective.
Companies that insist on carrying out the marketing function the way they have always done it are falling further and further behind as their competitors who have embraced new marketing techniques such as digital marketing furiously eat away at their client?le base.
Just how do you go about hiring a suitable digital marketing company that will deliver the kind of results you long for and all within the company’s budget?
If you are looking to hire a digital marketing agency,the tips below will guide you as you make your hiring decision:
One characteristic you can expect to find in all legit marketing companies is a healthy level of openness and willingness to be interrogated,they will answer all your questions without hesitation and will not try to hide behind flimsy excuses such as company policy and such other crap.
You want to hire and work with trustworthy companies that do the right things and do them right all the time. You may want to know that about 20% of all the digital marketing sites on the Internet engage in some form of click trickery and may not be the kind of company you want to be associated with.
You need to be aware that there are some digital marketers who wouldn’t care that you are bleeding thousands of dollars and all for Bot traffic bought from the so called bot farms The culprits are not always the run of the mill cyberspace crooks,they could be your competitor too!Get the details of the recent earth shattering Wickfire Lawsuit where the suffering company ended up getting a 2.3 million dollar award payable to them by a competing company that had been doing fraudulent clicks in the plaintiff’s site.
Do not engage a digital marketing company that cant show you case studies where they achieved excellent results that met or exceeded their client’s expectation. Be a little skeptical;believe no one until and unless they can show you how their marketing campaigns have generated for other companies the kind of online traffic you want-traffic alone may not be enough,ask them about conversions and see where it goes after that.
These tips are by no means the only ones to consider when hiring a digital marketing agency but they may help you avoid situations of costly ad click fraud-remember the Wickfire Lawsuit?